When’s the last time you told Dad you loved him? You know, just because? This summer, Toyota is spearheading a campaign to celebrate dads everywhere—on Father’s Day, and every day. They’ve partnered with director Ivan Cash to create a video series to inspire us to show dad some love. First, they approached men and women on the street to find out what Father’s Day means to them. Some of their answers may surprise you.
One of the interview subjects, Phil Eastman, was granted the opportunity to fly to Wyoming to spend Father’s Day with his dad for the first time in 13 years, courtesy of Toyota. They captured the reunion between L.A. native Phil, and his dad, who he describes as “a cowboy with the sensitivity of a poet.” Follow along here.