‘Great American Cereal’ Book Review

Editor's Picks
on February 5, 2012
Mr. T used his catchphrase from the 1983 "Rocky III" movie in TV commercials for this 1984 Quaker product: "I pity the fool who don't eat my cereal!"

The Great American Cereal Book
By Marty Gitlin & Topher Ellis
Hardcover, 368 pages ($19.95)

Just about everyone remembers Kellogg’s Frosted Flakes, Wheaties and Rice Krispies. But what about Cheyenne Corn, Breakfast With Barbie and Fruit Brute? Anyone who’s ever spooned into a bowl of milky morning manna will love this cool collection of vintage ads, trivia and history celebrating America’s long love affair with breakfast cereals, the memorable, iconic brand characters that have become part of our pop culture, and the spectrum of lesser-known, shorter-lived grocery-shelf hopefuls that faded into sugary obscurity.

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