Robert Morse of ‘That’s Life’

Celebrity Q&A, People
on March 14, 2012

I remember Robert Morse in a TV sitcom back in the 1970s. Can you tell me the title and who else was in the cast?

—Cornelia Crosland, Bennettsville, S.C.

Morse, 80, was a series regular on the 1968-1969 musical comedy That’s Life, the story of the courtship and married life of a young couple. E.J. Peaker, 68, played Morse’s love interest on the show, which included sketches, music and dance, and big-name guest stars including Tony Randall, Sid Caesar and Ethel Merman.

The series is considered to be a precursor of Love, American Style, on which Morse guest-starred in a couple of segments.

The Newton, Mass.-born actor is best known for the role of J. Pierrepont Finch in the 1961 Broadway musical How To Succeed in Business Without Really Trying, for which he won a Tony. He reprised the role in the 1967 film. These days, Morse is back on TV in the recurring role of Bertram Cooper, a partner in the Sterling Cooper ad agency, on Mad Men, which returns for its fifth season March 25 on AMC. The role has earned him three Emmy nominations for outstanding guest actor.